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Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling Vendor Code_P144 The loveable members of theIt's time to address the enormous cost of the strategy sales gap. The most crucial connection in an organization seeking to grow is between sales and strategy. But if your company is like most, instead of a strong connection there is a widening gap and too little bang for the buck. This book will help turn the tide for your organization. US companies, for example, invest almost $900 billion annually in their sales forcesmore than three times the